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Lessons learned while blogging

Whilst taking the subject Online Journalism at QUT I came across several problems attempting the assessment items but I’ll focus on the most recent, which was to create an online news story that would be published on this blog site.

Coincidentally three days before our story is due Elaine Ford, Australian Broadcasting Corporation’s (ABC) Queensland online news producer, speaks to us at our last lecture.

Elaine told us there is no longer just a radio or TV or online journalist. No such thing exists anymore. The ABC produces across all mediums continuously and interchangeably, meaning all divisions must liaise with each other and the journalists to work out who has what information and schedule what platform will receive the story in what order.

She also informed us that what goes online is out there forever and whilst images, videos, social media and links may assist in telling a story, it is the words that are forever. Content is king. Elaine made the point that words still rule the web despite how many times we are told to include multi-media.

Susan Hetherington tweeted this during the lecture:


The key point I find here is that just because we can, doesn’t always mean we should. We don’t get to decide the news, we tell the news and when an event or story comes along that isn’t exactly tailored for an online platform it doesn’t mean we don’t publish it simply because we don’t have a video or enough pictures. Or in the case of investigative stories not publishing a story because we don’t have enough related material already out there on the Internet.

Personally, I find a lot of links, pictures, polls, forms and interactive material within online stories quite distracting. As I’ve said before readers want the news, the raw facts. Whats the point of the story? What happened? I find it hard to find the answers to these questions when the story is buried beneath layers of multimedia.

When I read that we had to do an online news story and the examples given were from the Brisbane Times, Courier Mail and the Seattle Times I thought great…these stories have used pictures, videos, Google Maps and links to other articles as well as links for readers to send their story to the news organisation.

The examples from the aforementioned news sites are shown below. They use only one or two key online elements that really add to the story and one main picture.


The story below only uses three Google Maps pictures.


As many of our tutors and lectures work for the ABC, in addition to looking at the examples we were given, I looked at how the ABC format and present their online stories. I came up with my story idea and a layout that I thought would suit the story and feed the online readers wants and needs.

I did a hard news story about a pony club closure due to development and the Brisbane City Council’s lack of action to support the community group. I thought great I will include Google Maps of the land, my audio of my interview with the club members a ‘tell us your story’ section and links to the parties involved. And because it was quite a complex story and needed quite a lot of words to explain the situation in detail, I thought it would be most beneficial for the readers if I kept the ‘content as the king’ and just added a few simple photos etc to help tell the story.

However, after our tutorial I found out that because we were submitting our online news story via our blog site it needed to be more than just an online story, it had to utilise all the available links and tools imaginable that can be used on the blog site to help tell the story.

So as with my story I thought I could include the audio of my interview with the members of the pony club.

After watching two Youtube clips about how to embed audio files and after I had downloaded the software to turn my audio into an Mp3 file, the WordPress site told me this:


So no I did not want to pay to upgrade my blog site just so I could include audio clips.

So the end result of my online news story is this.

I did find a great blog on WordPress called Lorelle on WordPress. It tells you everything you need to know about WordPress. But make sure you have a good half an hour to sink your teeth into it.

But if you have any quick WordPress tips for me…please fill me in!

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A Brisbane pony club fears closure due to development

Development closing in on the Mt Gravatt District Horse and Pony Club means it will be forced to close if the Brisbane City Council (BCC) fails to find it an alternative block of land in time.

Mt Gravatt District Horse and Pony Club have had their grounds drastically reduced. Picture: Kate Leonard-Jones

The club on Prebble St in Rochedale has been running for over 50 years through the support of volunteers but now FKP Property Group, who own the land, have begun development on the site.

According to FKP the plan is to develop the site into The Rochedale Estates comprising of over 1,000 residential houses with the total development costing a total of $8 million dollars.

Club president Eddy Foster says members feel they have been let down by the BCC after it failed to deliver on it’s commitment to help relocate the club to a nearby block of land owned by FKP.

“In 2010 Campbell Newman when he was Lord Mayor came to a big event we had here and told us the Mt Gravatt Pony Club was going to stay open,” he said.

“Newman said he believed the club was a really good thing and the council would fully support us in moving to the new premises.

“They’ve led us to believe that we will always have grounds and it’s now coming up to October and we don’t have anything for next year at all,” Mr Foster said.

FKP’s pony club usage plan                 BCC development plans for the pony club site.

The area within the yellow outline is all that remains of the pony clubs land. Souce: Google Maps. Picture: Kate Leonard-Jones

Before development started the pony club was the biggest on Brisbane’s southside attracting Olympians, World Cup champions and budding equestrians from interstate.

A local chicken farmer originally owned the land before it was sold to developers who then sold it onto the current owners, FKP.

Mr Foster says the developers have been helpful but the BCC hasn’t actively cooperated.

“We’ve known this was coming for about 10 years, the developers have been good in keeping us informed, the council have been very slow to react,” he said.

“The developers were kind enough to say they had some other land down the road on the other side of the freeway that they would let us use,” Mr Foster said.

View timeline of Mt Gravatt District Horse and Pony Club

Council need ‘to see the bureaucracy’

The state government’s Department of Environment and Resource Management (DERM) has classified FKP’s block of land on the other side of the gateway a category five in environmental sensitivity.

Now the pony club can no longer be moved to the alternative site that Campbell Newman publicly promised the members two years ago.

…Councillor Adrian Schrinner has advised that for a variety of reasons, council is no longer in a position to proceed with the acquisition. This decision was announced after the recent elections, however just prior we were informed that negotiations were now approaching a final stage, and all looked good.

The reason given is the impact of DERM offset planting that was registered over the lands as part of the development approvals. We find it curious, as FKP had informed council of this in February 2010, so council made the Civic Cabinet decision, with full knowledge…” 

Read full Facebook post.

Mr Foster says he believes DERM’s environmental ruling should be reassessed and feels it is another case of the community losing out due to political bureaucracy.

“I would like council to see the bureaucracy and hypocrisy and say yes this land would be good for outdoor community groups,” Mr Foster said.

However, Brisbane’s Lord Mayor Graham Quirk says the council has not given up on the pony club.

“We are still negotiating with the new state government to try and achieve a common sense outcome,” Mr Quirk said.

“We want to see, at a council level, the pony club retained and we’re doing all that we can to try and clear up those bureaucratic processes to achieve that outcome,” he said.

However, Mr Foster says the BCC and the state government have not visited the pony club site or the block of land DERM restricted.

Land at the end of Prebble Street near the Gateway Motorway. Source: Google Maps.

Waiting game for ‘devastated’ members

According to a letter from the Premier’s office to the pony club, the state government declined to meet with club members and developers to discuss the situation and instead referred the matter on to Mr Ian Walker the Member for Mansfield.

Do you know more? Facebook message us or message us on Twitter with information and images.

Club secretary Maree Forrest says the loss of the club will have a huge affect on the immediate community.

“We would have to disperse and look at other clubs further distances away, which is like breaking up a family,” she said.

“Members here have been quite close and have developed a community within themselves and they’re distinct from other local clubs.

“We’re just devastated,” she said.

Once the developers decide to build on the remaining land, which the pony club are still utilising, it will have a month to move on. View one of FKP’s letter to the pony club.

Mia MansonCome on members let’s show the Mayor/Councillors we’re not happy!”

Mia MansonGet busy and write to them! We want our grounds! the more complaints maybe they might give us something back!”

Katrina Scottwrites: Posted on 30 Aug 09 at 03:25pm I feel for the Mt Gravatt pony Club. But it is not appropriate for the conservation land to be ‘co-used’. If land that has been bought with the Bushland Preservation Levy, for the protection and enhancement of the natural environment, it should not then be used for an intensive sport like cross country equestrian course. Although I love horses and trail riding, being a hard hoofed animal they cause loss of ground-cover and can lead to erosion. This is not an activity that we want to occur within metres of a creek.”

 Mr Foster said there were Camphaloral trees, weeds and rubbish on the DERM classified  land.

Mr Foster says the pony club could face closure as early as Christmas if the BCC does not find a new site by the time developers start work.

Mr Walker the Member for Mansfield was contacted but did not respond.

Excavation works are carried out around the club grounds. Source: Mt Gravatt District Horse and Pony Club.

 Are you affected? Tell us your story.

Tell them what you think:

Premier: ThePremier@premiers.qld.gov.au or premiers.master@premiers.qld.gov.au

DERM: info@nprsr.qld.gov.au

FKP: michael.shannon@fkp.com.au

Lord Mayor of Brisbane: Contact Lord Mayor Graham Quirk.

Council project development: rochedale@brisbane.qld.gov.au

Related Coverage: Saddled by doubt 

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